Content & Social Media
Professional content & social media services for Irish companies.
I've watched construction evolve significantly over four decades. The way subcontractors get found, shortlisted, and appointed has changed more in the last five years than in the thirty before it. The job isn't won only on price and reputation anymore — it's increasingly won on visibility. And on LinkedIn, in particular, visibility means content.
LinkedIn is the primary B2B platform for construction and property in Ireland. Quantity surveyors, project managers, procurement leads, main contractors, and developers are on it every day. They're watching who's posting, what they're saying, and whether the company looks credible, active, and professional. When they need a specialist subcontractor, they think first of the names they've been seeing. Not the ones they haven't heard from in eighteen months.
Here is what I hear from subcontractors and small contractors when I raise this: "I know I should be posting, but I don't have time." After a ten-hour day on site, writing a LinkedIn post is the last thing anyone wants to do. I understand that completely. But the problem with not posting isn't that you're missing a few likes. It's that you're missing the compound effect of consistent visibility with exactly the people who appoint subcontractors.
Alumitherm produces professional, consistent content on your behalf — and I want to be specific about what that means, because there's a lot of poor content out there. We are not talking about generic AI-generated posts that sound like every other company in the industry. We are not talking about "Excited to announce..." openings and five hashtags that nobody searches. We are talking about content written in your voice, about your work, your expertise, and your market — content that demonstrates genuine knowledge rather than padding word counts.
We write LinkedIn posts, long-form blog articles, email newsletters, and case studies. Blog articles serve double duty: they support your website's SEO while establishing your authority in your specialism. A well-written case study about a complex project you delivered — the challenge, what you did, the result — is among the most powerful B2B sales tools a subcontractor can have. It's reference material for procurement managers who've just been referred to you and want to understand what you actually do.
Email newsletters to your existing client base keep you front of mind between projects. Most subcontractors never communicate with past clients except to chase an invoice. A monthly or quarterly email that shares a useful update, a project highlight, or a regulatory change relevant to their sector — written professionally and sent consistently — builds the kind of relationship that generates repeat work and referrals.
All of this starts at €149 per month. That is less than the cost of two hours of a decent freelance copywriter's time, for a full month of consistent, professional output across LinkedIn and email at minimum.
There's a specific opportunity in Irish construction that most subcontractors are missing entirely. Main contractors and developers often don't put new subcontractors through formal tender processes for smaller packages — they ring someone they know, or they look at who they've been seeing on LinkedIn. Being the name that comes to mind in that moment is worth more than any cold call campaign. It's built over months of consistent, relevant presence, not from a single post. We build that presence systematically, month by month, until your name is the one that comes up.
The companies that will dominate their niche in Irish construction over the next decade are not necessarily the largest or the cheapest. They're the ones who made themselves visible and credible in the places where decisions are made. LinkedIn is where those decisions are being influenced right now.
What's Included
- LinkedIn content strategy — tailored to your business, specialism, and target audience
- 8–12 LinkedIn posts per month, written in your voice and reviewed with you before publishing
- 1–2 long-form blog articles per month (500–800 words each), SEO-optimised for your site
- Monthly or quarterly email newsletter — written, designed, and distributed
- Up to 2 case studies per quarter — project-based, formatted for website and LinkedIn use
- Content calendar — planned 4 weeks ahead so you know what's coming
- Performance summary — monthly report on reach, engagement, and follower growth
- Hashtag and tagging strategy to maximise reach with QSs, PMs, and main contractors
- Optional: LinkedIn profile audit and optimisation (personal and company page)
- Optional: Photography brief and shot list for project documentation
"The QS who appointed your competitor last month knew their name because they'd been reading their posts for six months. That's how it works now."
Who It's For
- Subcontractors and specialist contractors who want to be on the radar of QSs and main contractors
- Construction SMEs with a good reputation but low visibility online
- Business owners who know they should be posting but never find the time
- Companies that have just launched a new service or entered a new market and need to build awareness quickly
- Any Irish SME in B2B services where credibility and consistent presence drives enquiries
Enterprise-Grade AI Security
Your data is processed using enterprise-tier AI infrastructure with full encryption and zero data retention. Client information is never used to train AI models, never stored after processing, and never shared with third parties. GDPR compliant. This is not consumer-grade AI.